Google Ads Pay Per Click (PPC) Management Agency Bangkok Thailand

Google Ads dominates over 73% of the paid search market.

65% of SMEs are running some sort of PPC campaign.

46% of the clicks of the search engine are Ads.

Execute the most Profitable form of Online Advertisement.

What is Google Ads?

Formerly known as Google AdWords, Google Ads is an online advertising platform by Google that provides various advertising options such as Search, Display and Video Ads.

“Google Ads” is most famously known for its Search Ads – Pay Per Click (PPC) advertising where advertisers bid on certain keywords in order to display their ads on Google’s Search results.

Google generates advertising revenue from its search engine by charging advertisers when a user clicks on the advertiser’s ads.

Where is Google Ads Displayed?

Depending on the campaign type, who you want to show your ads and the ad creative type, your Google Ads can be displayed in various places such as –
Google Search, Display & Shopping Ads

Google Search Results

Ads can appear above or below search results on Google Search.

They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app.

Google Search Partners

Google search partners are sites in the Search Network that partner with Google to show ads on their search results.

Website Design and Development

On Websites that your customers visit

The Google Display Network is a collection of more than 2 million websites, videos, and apps.

Types of Google Ads Campaigns

Advertising with Google Ads starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals.
 
For example, if you’d like to show ads on the google search engine – Google.com to get more visitors to your website, you should choose a Search Network campaign. Each advertising network has different types of campaigns to suit your goals.
 
Following are the Campaign types –

Search

Reach customers interested in your product or services with text ads

Display

Run different kind of visual & display ads across the web

Shopping

Promote your products with shopping ads

Video

Reach and engage viewers on YouTube and across the web

App

Drive app promotion across Google’s networks

Smart

Reach your business goals with automated ads on Google and across the web

Discovery

Run ads on YouTube, Gmail, Discover and more

Types of Google Ads Goals

Your campaign can be optimized for specific goals you want to achieve.

Sales

Drive sales online, in app, by phone, or in store.

Campaign Types - Search, Display, Shopping, Video, Smart, Discovery

Leads

Get leads and other conversions by encouraging customers to take action.

Campaign Types - Search, Display, Shopping, Video, Smart, Discovery

Website Design and Development

Website Traffic

Get the right people to visit your website.

Campaign Types - Search, Display, Shopping, Video, Discovery

Product and Brand Consideration

Encourage people to explore your products or services.

Campaign Types - Display, Video

Brand Awareness and Reach

Reach a broad audience and build awareness.

Campaign Types - Display, Video

App Promotion & Installation

Get more installs and interactions for your app.

Campaign Types - App

Why Google Ads for your business?

40,000 searches are processed every second. Your customers are searching for you right now.

 

Can they find you?

Budget Friendly

With Google Ads, you have full control of your budget and your monthly spending. You can adjust spending by performance.

Increase Awareness

There are 5 billion searches on Google each day. increase your brand's awareness by occupying the top of Google search page.

Engaging

Google Ads can be optimized to show your location, phone number and relevant Call to Action to make your ad engaging.

Targeted

You can target people searching for a keywords, demographics, location - you decide who to show your ads to.

Measurable

Measure your campaign performance with the power of data with valuable metrics like cost, clicks, impressions in real time.

Scalable

Campaigns performing well? Increased ROI? We can help you scale your campaigns to maximize its ROI.

Faster than SEO

SEO is good for businesses but it takes time. Paid Advertising works immediately and is perfect for time sensitive campaigns.

Quick Launch

Your Google Ads account can be setup and launched in a matter of hours unlike waiting to buy traditional media.

Converts Better

People are looking for instant solutions to their problems, for such industries - Google Ads converts much better.

Our Approach to Google Ads Management

1. Research & Discovery

Get in Sync. We want to understand and learn as much about your business including your target audience, your business model and the lifetime value of your customers.

2. Competitive Research

Who is leading your industry in the digital sphere? We find out how your competitors are invested digitally and analyze their digital footprints and campaigns.

3. Strategy and Campaign Implementation

After analyzing pre-existing account if available, we take our research and analysis and create an effective PPC strategy. We then create the campaign that maximizes profitability and enables scalability.

4. Optimize, Grow & Repeat

As the campaign performance data becomes available, we make optimizations wherever necessary. We A/B split test new ideas and drive campaigns seeking new opportunity to grow returns.

1. Research & Discovery

Get in Sync. We want to understand and learn as much about your business including your target audience, your business model and the lifetime value of your customers.

2. Competitive Research

Who is leading your industry in the digital sphere? We find out how your competitors are invested digitally and analyze their digital footprints and campaigns.

3. Strategy and Campaign Implementation

After analyzing pre-existing account if available, we take our research and analysis and create an effective PPC strategy. We then create the campaign that maximizes profitability and enables scalability.

4. Optimize, Grow & Repeat

As the campaign performance data becomes available, we make optimizations wherever necessary. We A/B split test new ideas and drive campaigns seeking new opportunity to grow returns.

Google Ads Management Deliverables

1. Research

  • Industry Research
  • Website Audit
  • Keywords Research
  • Competitors Keyword Research
  • Competitor Ad Research
  • Website Sitemap Planning and URL Structure
  • Landing Pages Recommendation

2. Implementation

  • Setup / Verify Google Analytics
  • Setup / Verify Google Search Console
  • Setup / Verify Google Tag Manager
  • Link Analytics, Search Console and Tag Manager
  • Setup / Verify Conversions Goals (eg. Contact form to trigger conversion in Google Analytics)
  • Setup Rank Tracking

3. Optimization

  • Ad Campaign Planning & Structure
  • Ad Group Planning & Structure
  • Ad Planning and Structure
  • Applicable Ad Extensions
  • Mobile Optimized Ads
  • Negative Keyword
  • Monthly Performance Reporting

What is Included in our Google Ads Management Services?

The Google Ads Management Services provided by our team focuses on primarily understanding your business. Then we focus on auditing the current performance of your site and digital assets.

The foundational elements of your website needs to be checked and verified before driving traffic to the website. We ensure that there is a funnel for customers to follow through with and eventually contact you prior to running any paid traffic. Once the funnel is set – we then start running paid advertising campaign.

The research – also known as the audit part of the Google Ads Management Campaign is the most essential phase of the entire campaign.
 
During the research process, we dive deeper into your business – your products and services and your business’s online performance.
 
We dig deeper into your sales process, customer flow in the website and understand how customers can contact you. Since our campaigns are focused on conversions – we take a look into how traffic converts into leads.
 
Furthermore, the research phase helps understand how your competitors are performing and the strategies they utilize to establish a dominant position in the search engine results page (SERPS) with paid and organic campaigns.
 
Majority of the planning also takes place during this stage. However, no setup or implementation takes place during this stage.
 
During the research phase we go over some of the following activities –
  • Industry Research
  • Website Audit
  • Keywords Research
  • Competitors Keyword Research
  • Competitor Ad Research
  • Website Sitemap Planning and URL Structure
  • Landing Pages Recommendation
After the initial research phase, we come back to your team with the findings and proposed implementation strategy.
 
Prior to implementation, there are foundational digital tools, assets and properties that need to be either setup or verified.
 
We request access for these properties from your digital administrator for assets that are already created. If these properties or assets are already not created – we setup and create it for you.
 
Some of the essential assets we setup and verify during this phase of the campaign are –
  • Setup / Verify Google Analytics
  • Setup / Verify Google Search Console
  • Setup / Verify Google Tag Manager
  • Link Analytics, Search Console and Tag Manager
  • Setup / Verify Conversions Goals (eg. Contact form to trigger conversion in Google Analytics)
  • Setup Rank Tracking
Once the campaign starts running, we regularly monitor to check the performance of the advertising campaign.
 
The foundations of a strong Google Ads Campaign depends on the campaign planning as well as advertising structure. We make sure we look at your landing pages and implement the right hierarchical campaign structure.
 
Moreover, we try to put in enough information in the campaign data sets to occupy the most amount of search engine real-estate when your ads are displayed.
 
Our team will monitor the data and perform regular optimizations to improve campaign performance. With enough data points, we might move from a Cost Per Click to a better optimized Cost Per Acquisition campaign.
 
The following are some of things that takes between implementation and optimization in your Google Ads Campaign –
  • Ad Campaign Planning & Structure
  • Ad Group Planning & Structure
  • Ad Planning and Structure
  • Applicable Ad Extensions
  • Mobile Optimized Ads
  • Negative Keyword
  • Monthly Performance Reporting

Frequently Asked Questions on Google Ads

If you are new to Google Ads and have a list of unanswered questions – checked out our FAQ section and see if we can answer them for you –

What are Google Ads?

“Google Ads” is most famously known for its Search Ads – Pay Per Click (PPC) advertising where advertisers bid on certain keywords in order to display their ads on Google’s Search results.

Why Google Ads for your business?

Out of the many benefits of running Google Ads – the most important is instant impact and driving relevant traffic to your website.

How to run Google Ads?

Google Ads can be run with Google Advertising Platform. It is a self-serving advertising platform. However, to run a successful Google Advertising campaign – there are many variable that needs to be right.

There are many options, variable and terms – which could severely impact your campaign performance. Therefore having experienced advertisers is highly recommended to run Google Ads.

Do people click on Google Ads?

Google Ads dominates over 73% of the paid search market.

Most importantly, 65% of SMEs are running some sort of PPC campaign.

Around 46% of the clicks of the search engine users click on the Ads they see on the search results.

Does Google Ads Work?

If your business has enough search volume, your website is optimized for conversions, proper keyword research and targeting is done – then Google Ads work exceptionally well to drive new leads and conversions.

How much does Google Ads cost?

The cost of Google Ads is measured in Cost Per Click. It primarily depends on competitiveness, the geographic location and quality of the advertising campaign.

Why do you need an Google Ads Management Agency?

Google’s self-serving advertising platform is designed to make profit for Google regardless if the advertisers like yourself make money or not.

Like a stock or a land broker – the broker always makes money regardless if its a good investment or not. In this case Google is the broker and its intention is to maximize profit for itself.

Bringing in Google Ads Management Agency to work on your campaigns mean you are utilizing expert help to run your advertising campaign and prevent common advertising mistakes.

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